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About

It is our job to be as knowledgeable about your company and your competitive environment as you are. We come to the table prepared.

View us as a valuable extension of your company; we combine inside knowledge with an end user’s viewpoint. We don’t merely implement — we partner. Our employees are our most valued assets and our clients are surrounded by vast and diverse experience, strategic management, unrivaled creativity, and a steadfast commitment to delivering constant improvement and highly transactional results.

When I started Coburn Communication, it was with the objective of filling the gap in the agency marketplace for a mid-size firm focused on truly investing in its staff. So often I saw young publicists who had talent but little polish or confidence, and agencies unwilling to take the time and money to truly develop their talent.
Thirteen years later, Coburn still stands out as a place where the employees are always poised, focused and completely prepared, as well as creative and aggressive in execution.
In addition to our  approach to developing talent, I also think we are both distinctive and holistic with regard to the evolving media landscape. Many agency executives wax eloquently about the changes we all see, but our team has been in the trenches with both the traditional and revolutionary companies  living with and driving those changes every day. It has shaped and transformed our perspective as to how best to position our clients, and how to secure truly meaningful mindshare. The easiest or most obvious answer is not for us; instead, we dig deeper to find new opportunities that will have impact.                                        
Nothing matters to us as much as discerning what is really working, and putting that understanding to work for our clients.  

     

 – Shirine Coburn DiSanto, Founder and CEO

Our Team

Shirine Coburn DiSanto

Founder and CEO

Quinn Daly

Executive Vice President

Daniele Cardelia

Vice President, Strategic Alliances

Meghan Holston

Vice President, Innovation

SERVICES

PUBLIC RELATIONS & BRAND STRATEGY

·         National and Regional Media Relations Across Broadcast, Print, Radio and Online

·         Corporate and Trade Communications

·         Ideation of Communication Campaigns

·         Brand Message Development

·         Increase Brand Awareness and Credibility

·         Talent and Expert Engagement

·         Media, Influencer and Celebrity Seeding

·         Regional Media and Influencer Tours

·         Press Kit Creation

·         Content Development

·         Measurement and Analytics

·         Competitive Analysis

Strategic Alliances

·         Brand Integrations and Licensing

·         Expert and Content Development

·         Celebrity Endorsement

·         Branded Entertainment

·         Sponsorships

·         Retail Partnerships

Social Media

·         Strategy and Voice Development

·         Content Creation and Dissemination

·         Paid Blogger and Influencer Partnerships

·         Contest and Sweepstakes Development and Executive

·         Comprehensive Metrics and Analysis

Event Production

·         Event Conceptualization and Execution

·         Vendor Management

·         Large-scale Consumer Activations

·         Red Carpet Management

·         Press Junkets

·         Product Launches

·         Buzzworthy Consumer and Media-Facing Stunts

·         Consumer Sampling

CURRENT AND PAST CLIENTS

In The Press

The Washington Post, December 2015 - Waze

The Washington Post

Waze

December 2015
The Huffington Post, November 2015 - Life Reimagined

The Huffington Post

AARP Life Reimagined

November 2015
OK!, November 2015 - CustomInk

OK!

CustomInk

November 2015
Star, November 2015 - CustomInk

Star Magazine

CustomInk

November 2015
Women's Health, November 2015 - StarKist

Women’s Health

StarKist

November 2015
Fast Company, October 2015 - Waze

Fast Company

Waze

October 2015
USA Today, October 2015 - Waze

USA Today

Waze

October 2015
PR Agency Elite Awards

Nonprofit/Association Winner:  AARP Boomers@50+ Initiative

Digital/Social Media Honorable Mention: Walgreens Boots Alliance #ArchMadness Initiative

October 2015
OK!---IAJC---7.8.15

OK!

Juicy Couture

August 2015
People---Near-Dusk---7.8.15

People

J by Jennifer Aniston

August 2015
Good-Housekeeping---July-2015

Good Housekeeping

 Boots No7

July 2015
Redbook---July-2015

Redbook

Boots Botanics

July 2015