Beauty & Consumer Brands

Retail

Food & Beverage

We are experienced...

Coburn has been a recognized pioneer in the field of digital media; we were the first to hold blogger events with our proprietary “Breakfast with the Bloggers” program, and the first to develop the most comprehensive blogger database, which now has over 6,500 names. We have closely and consistently monitored the dramatic shift from traditional to online media. As a result of Coburn’s intimate knowledge of the ever-changing media landscape, we have worked competitively and effectively to bring our clients to the forefront. For each of our brands, across all divisions, Coburn has executed PR campaigns with a strong focus on each client’s respective digital initiatives and platforms. Our core efforts have driven the creation, development, and innovation of our brands’ websites, and have included strategic execution of complex social media campaigns that successfully positioned our clients as first influencers across all key platforms.

We are strategic...

Coburn executes successful, proven social media tactics across consumer, business and trade-focused press that will drive traffic, increase SEO rankings, result in measurable spikes, and increase brand awareness overall. Coburn also combines and cross-markets digital media public relations with our entertainment publicity roster, as well as with our strategic alliances division. This unique model allows for a variety of opportunities for clients, such as licensing and endorsements, a valuable point of differentiation from other agencies.

We are plugged in...

Our extensive experience in the digital and social media space has allowed for close, productive relationships with the industry’s top players in the media and trade arenas. As the media landscape continues to evolve, we are able to leverage these long-standing press relationships as positions and roles shift to focus on digital media. Coburn’s digital team members, along with upper management, have close relationships with venture capitalists, founders and employees of the top digital platforms. With memberships in all the most significant trade organizations, and participation in every major digital and social media conference and event, we are on top of the very latest news and trends.