Shirine Coburn

President and CEO

Shirine Coburn has over 16 years of experience in marketing and communications. She began her career with Live with Regis & Kathie Lee as Assistant Publicist, and from there joined Calvin Klein, where she enjoyed a four-year run in marketing and public relations. While there she launched cK one globally; the launch was then considered to be the most successful fragrance launch in history. After Calvin Klein, she joined a boutique PR agency, representing such clients as Donald Trump, Elizabeth Taylor, Karl Lagerfeld, Nino Cerruti, Mikimoto, and more. Coburn Communication (CCI) was formed in August 1999.

 

Allison Kopcha, Vice President

Public Relations and Strategic Alliances

Allison Kopcha has a wealth of experience in brand marketing and lifestyle public relations, giving her a strategic viewpoint into building brand equity and messaging. She has overseen new product launch strategy, brand extension, and publicized for world-famous brands for corporations such as Viacom, Playboy, Allied Domecq Wines & Spirits, Benetton, and Michelin. She is currently involved in all aspects of our public relations and strategic alliances divisions, and is actively seeking new ideas, brands, partners and experts for both expanding areas of our business.

 

Melissa Hobley, Vice President

Public Relations

Melissa Hobley is an extraordinary media relations and event expert currently managing two strategic divisions. Her talent for media relations has led to placements such as an eight-week recurring segment on the Today Show; features in Time, Newsweek, The Wall Street Journal, The New York Times and many major consumer publications, such as InStyle, Vogue, Harper’s Bazaar, Vanity Fair, Men's Health, People, US Weekly and Gourmet, among others.

 

Winston Beigel

Strategic Alliances Lead

Winston Beigel has been the Coburn Lead in developing Strategic Alliances for our clients for four years. Among the many clients he has worked with: Del Monte Foods, Boots, Elizabeth Arden and celebrity chef Todd English. From initiating digital partnerships, to conceptualizing and activating strategically sound licensing, endorsements and sponsorship opportunities, Winston is a potent and important force in Strategic Alliances. He is also responsible for new business development for our Public Relations division.