In addition to Coburn’s provocative approach to public relations and raising a brand’s profile via strategic alliances, our employees are one of Coburn’s most valued assets -- our “IP,” if you will. Our clients are surrounded by vast and diverse experience, strategic management, unrivalled creativity and passion, and a steadfast commitment to delivering constant improvement and highly transactional results. Simply said, we make things happen.

 

 

Shirine Coburn

CEO

Shirine Coburn has over 20 years experience in marketing and communications. She began her notable career with “Live with Regis and Kathie Lee” and from there, joined Calvin Klein, where she enjoyed a four-year run in marketing and public relations. There she launched cK one, considered to be the most successful fragrance launch in history at that time. After Calvin Klein, she worked for a boutique PR agency, representing such clients as Donald Trump, Elizabeth Taylor, Karl Lagerfeld, Nino Cerruti, Pfizer’s Plax, and more. In addition to leading the Coburn organization and defining its vision, her central communications passion and interest lies in the areas of strategic planning, new media, business and crisis communications, as well as executive profiling and positioning. Coburn Communication (CCI) was formed in August 1999.

 

Allison Kopcha

Executive Vice President

Allison Kopcha has over 15 years experience in global marketing and business development, working with many leading brands. She began her career in the entertainment industry working in international marketing and television/home entertainment distribution for Playboy Entertainment Group and Paramount Pictures Viacom Consumer Products. Moving on to lifestyle brands, she spent almost four years with The Licensing Company, where she represented Kahlua, Michelin, and Benetton/Benetton Kids for all brand extension initiatives in North America. Following, she was recruited by Latina Media Ventures/Solera Capital to launch the exclusive Latina Life brand at 425 Sears stores in the US, as well to oversee brand communications. A top brand expert, she specializes in connecting Coburn’s public relations clients and capabilities with its strategic alliances division. Allison is a graduate of the University of Pennsylvania (BA) and George Washington University (MA).

 

Meghan Holston

Vice President, Public Relations

Meghan Holston is an extraordinary communications professional, currently managing our Media & Entertainment divisions, which includes overseeing prestigious accounts including Bankable Enterprises, Men’s Health, Women’s Health, Reader’s Digest Association, AARP, Discovery Channel and Animal Planet, PBS and Demand Media. Her insider’s knowledge and extensive media relationships have led to placements that include regular segments on “Good Morning America” and “Today Show”, “Entertainment Tonight”, “Jimmy Kimmel Live!”,“The Bonnie Hunt Show” among others. She has secured prominent features in The Wall Street Journal, The News York Times, Brandweek, min, USA Today as well as Associated Press and Reuters stories. While leading a wide range of media and entertainment accounts, Meghan also leads a variety of initiatives including measurement programs and public affairs. Prior to joining Coburn, Meghan worked on publicity on behalf of Lifetime Television, PBS, and Hearst Entertainment. She is a graduate of New York University.

 

Winston Beigel

Vice President, Strategic Alliances

Winston Beigel has been the lead in developing our explosive Strategic Alliances division for our clients for over five years. Among the many clients he has worked with: The CLIO Awards, Del Monte Foods, AARP, StarKist, Torrid, SEGA, Boots Retail International, LeSportsac, Telepictures, Elizabeth Arden and celebrity chef Todd English. From initiating digital partnerships, to conceptualizing and activating strategically sound licensing, endorsements, branded entertainment, and sponsorship opportunities, Winston is a potent and important force in Strategic Alliances. He is also responsible for corporate new business development and is GM of Coburn's Los Angeles office. He is a graduate of Marymount Manhattan College.